Squeeze Page

Squeeze page, for sure a famous type of web page, is designed to convert the prospects in customers by keeping a traceable contact information (name and email) which later to be exercised with custom email marketing communication.

To make it simpler, this is just like the open side of a flannel, which catches too many visitors for its details and helps to promote the objective of the owner of the page.

Leaving contact details for having access to a subscription or some product getting the name and email is the ultimate aim for squeeze page.

Some of the online marketer prefers to use ‘name squeeze’ term for the same thing (a squeeze page)

Squeeze page follow up

To follow up your prospects is very important in marketing and online product or affiliate business. A form is used in in the squeeze pages at a strategic place, catchy and direct response contents that triggers actions or at least induce the page visitors to act and put their name and email.

Later a series of email campaigns are tailored for the listed contacts with some personalization (like quoting the name of the person).  A complete personal touch and sense of belonging is delivered by the owner to reach his target sells.

It is not like that only name and email address is taken from the squeeze page but phone details, postal address etc can also be included.

Multiple types of communication help to enhance the effectiveness of owner in his conversion program.

There are some features that enhance the reliability of the content of the squeeze page. Here will have a detail look at them.

Typically a single webpage nowadays have less reliability, so the owner should emphasize on having multiple squeeze pages in his site. Those pages need to strategically be appealing to the visitors .

This does not mean squeeze page cannot be single paged only but customers but you have a better chance with more fine tuned pages than with one that fits all.

Squeeze page restriction

When the browsers were not able to block pop ups, it was a good time to incorporate name squeeze items in a pop up. But recently pop up windows get blocked by the browser whether willingly or not by the visitors.

So reconsider and try to ignore pop up usages for your squeeze page. Sometime, few of the sites require visitors contact details immediately after accessing the landing page.

This is a bad idea and must be dropped.

Let your contents be full of benefits, stronger enough for the visitor to be converted into customer by exercising his liberty with the navigation.

You may notice that some of your catchy text will trigger his attention and interest and have the visitor opt-in.

Have the control over your contents, visitors do not read boring lengthy content but simple, precise, catchy and appealing text.

Your page design needs to be in harmony with the content.

Direct response writing or conversational manner or use of second person approach is highly recommended while building a squeeze page.

People generally can sense out a sales pitch so do not get bogged down. Maintain the balance of staying informative, helpful as well have the unique sales proposition work in line. Use of headline, tags, teaser, bullet points, testimonials and other media in a strategic blend is also helpful.

Nowadays people are also putting videos and audio messages in action.

Have strict control on the content and design elements and make it easily navigable and quick loader to the browser.

Consider copyright issue while putting content to save yourself from getting banned completely from search engines or adwords.

Links can be used to lead in other pages of the site serving the objective of conversion while privacy policy statement must be disclosed in full. Make your customer completely aware about the use of his/her contact information.

Opt in box is better to be clear, clean and prominent.

After all, this is the place where the visitor will work on. So it needs to be easily used and must fit within the page theme.

Email verification can be done for confirmation on using solicited emails. Once verification is done, all follow up mails can be sent in timely manner.

Squeeze pages are really getting very much used on the internet and I really prefer pages that convert better.  I use quiz landing pages created with Optin Quiz Generator.