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Reverse Squeeze Page
Reverse squeeze page, is not completely different from a squeeze page, is the idea of squeezing the name and email out of a person.
One can firmly get confused with the naming, reverse squeeze pages, which might trigger notions of not catching or keeping the trace of prospects.
Actually it is not so.
Businesses are putting the concept from real world to the virtual world with the reverse squeeze page. Let me explain how that is.
In real world you may find some trial offers, free giveaway items of different or new brands from shopping malls.
They will ask you to have the taste before considering any buying decision. Soon you exercise the offer, as part of human nature of gratefulness; you would purchase the product sooner or later.
Reverse squeeze page concept
On a squeeze pages, visitors are restricted from having access to the main “attraction” or the product or service offering of the site.
As long they do not pay/give name and emial, they barely can have a taste of what’s in there.
The concept leaves the visitor in a mental state where he doubts trusting the site content completely and its owner.
This, for sure, is a part of marketing but a sense of “cheating” and deprivation prevails in over all arrangement.
On the other hand, reverse squeeze page will ensure the visitors to have access to the product, service or main attraction of the site, which is limited. Visitors can see or read through the limited or allowed part of the contents or offerings of the site, without paying anything. This call of reversing the thought of core objective of squeeze page is termed as reverse squeeze page.
They will invariably have everything like catchy title, teaser, direct response content, well designed and easy navigation. But they will also add and ensure public access to their main attraction. The limited access to the main attraction can be anything like trying a demo, getting a trial offer, access to certain pages.
The limited access will completely depend on the owners’ sole discretion.
But why this model of internet marketing is flourishing everyone’s brain?
There are some reasons that outweigh other purposes of adopting different online marketing tools. Reverse pages are the more holistic approach in online marketing that do not allow access or taste of product or service as charity. Research findings have revealed that human beings are more desirous in building a relationship to anything that they have come thru already.
Limited accesses on the reverse “squeeze pages”, give the visitors a more sense of urgency to decide on whether they really need it or not. If they need the product or their though process gets a tickle after reviewing the content of the offerings of these reverse squeeze pages, they waste less time.
They waste less time in reaching their buying decision. So it does mean, conversion gets quicker than ordinary squeeze pages in reverse squeeze page. A quicker conversion rate means a prospering business for the owner.
Reverse squeeze page as research tool
Apart from our above mentions, we would say reverse squeeze pages also work as a research tool. You can surely get all information how many percentage of visitors are converting, from what source, how many times they are making a hit to reach the complete conversion cycle, what triggers their decision making and where to work more to improvise the whole.
Yes, it is a great deal of online marketing tool, reverse squeeze page (like a quiz or survey landing page with assessments), that dominantly grab the attention of visitors as well as demand the devotion of the business owner for improvement to stay competitive.
Unlike any other online marketing tool, reverse squeeze page have been most debated one and sparked the notions to a controversy. Whoever has applied and used this tool, becomes the advocate of using the tool. And whoever has not yet tried it yet, is planning to do so.
It is coming as the confidence level indicator.
Businessman or the owner of these sites can straightly be divided into two parts by considering the use of reverse squeeze page. Confident owners use the tool and reach a new height, less confident owners get lost in the crowd.
There are various types of reverse “squeeze page”. One that I think will benefit you well a quiz page crated with Optin Quiz Generator.
